Owning your own practice is the ultimate multitasking test. Between managing staff and caring for your patients, a marketing strategy is probably low on your priority list. We’ve put together a list of quick and simple marketing ideas for dental offices:
Engage Patients by Using Social Media
Social media is an effective way to reach potential and current clients and to participate in industry news and innovations.
Engage current patients with consistent content like oral health tips, smile-friendly recipes, and by encouraging them to leave you a review. You’ll increase your social footprint and make your patients advocates of your practice. You can also easily share or repost Delta Dental of Colorado’s blogs to any of your social media channels! We also have a whole library of oral health content, Protect my Smile.
Find New Patients
If expanding your dental practice is at the top of your goals list, consider advertising on social media platforms such as facebook and/or instagram. These affordable, easy-to-use platforms give you the ability to advertise at a relatively low-cost and specific advertising targeting capabilities are available with various result options—such as calls, traffic, and conversions.
Demonstrate Thought Leadership
Being a thought leader establishes your dental office as a reputable source in the dental industry, an important quality to potential patients. Post dental news and participate in industry Twitter Chats and Facebook Live opportunities.
Optimize Your Search Ranking
- Claim Your Google “My Business” Page —This is important to do for people who search for dentists either on Google Maps or on search, as it helps establish which practices are closest to them.
- Use Keywords — Include important information such as your practice’s name, dentists’ names, dental specialty, address, contact information, and specific location information on your website.
- Trusted Referrals — As a dentist, you know the powerful connection between oral health and overall health. Connecting with local doctors to include their recommendations on your website and/or social media channels can be a powerful patient-recruiting tool. This will require relationship building and networking. Make sure to also get recommendations from dental specialists such as oral surgeons and orthodontists.
For more on maximizing your dental office’s potential, check out: